The first two weeks for me in Media Studies were technically an introduction to the subject. We have looked at various topics such as: genre, theories, conventions and Mise-En Scene. When learning about genre, we had to talk about what different types of genres there are. Examples include: romance, horror, adventure and fantasy. Genre is important in Media studies, as knowing what type of movie you are watching is vital. Some theories we looked at are the repetiton and difference theory by Steve Neale, the uses and gratification theory and one that was completely new to me: 'Schadenfreude' . Learning about new theories will be able to help me assist learning about media in the past and how they apply these theories to target specific target audiences to draw them in.
Repetition and Difference theory by Steve Neale:
This theory is simply that the text being done will stay the same throughout but could be changed so that it would please an audience. He declares that 'genres are instances of repetition and difference' and he adds that 'difference is absolutely essential to the economy of genre' . In otherwords, Steve Neale means to say that the repetition of the same type of movie coming out, will not attract an audience as they would want to watch something that differentiates to a repeated movie.
Users and Gratifications theory
The meaning of the users and gratifications theory is that a viewer of a certain text or movie for example will view it for different purposes. An example of this is that a viewer could watch a movie for entertainment, or another view could watch it to gain information from it.
Schadenfreude
Schadenfreude is the German word for "harm-joy". In other words, it is pleasure that stems from the misfortune from others. An example of this is that if someone falls over, unintentionally, the viewers watching the person fall over will laugh.
Mise-en-Scene
The Mise-en-Scene is literally the arrangement of scenery and stage properties in a play and here is an acronym of the word "PLACE" that can be derived from Mise-en-Scene.
P - Production, props and costumes
L - Lighting, ambient, artifical and natural
A - Actors, how they perform
C - Color design - The colors used
E - Era - The time in where the text/movie (for example) is done
No comments:
Post a Comment